Gaya APA

ARENS, William F.. (2011). CONTEMPORARY ADVERTISING & INTEGRATED MARKETING COMMUNICATIONS THIRTEENTH EDITION ( INTERNATIONAL EDITION ) (13). NEW YORK: McGRAW HILL.

Gaya Chicago

ARENS, William F.. CONTEMPORARY ADVERTISING & INTEGRATED MARKETING COMMUNICATIONS THIRTEENTH EDITION ( INTERNATIONAL EDITION ). 13 NEW YORK: McGRAW HILL, 2011. Text.

Gaya MLA

ARENS, William F.. CONTEMPORARY ADVERTISING & INTEGRATED MARKETING COMMUNICATIONS THIRTEENTH EDITION ( INTERNATIONAL EDITION ). 13 NEW YORK: McGRAW HILL, 2011. Text.

Gaya Turabian

ARENS, William F.. CONTEMPORARY ADVERTISING & INTEGRATED MARKETING COMMUNICATIONS THIRTEENTH EDITION ( INTERNATIONAL EDITION ). 13 NEW YORK: McGRAW HILL, 2011. Print.